Activation & Marketing Land. Boondoggle is the agency of brand activation and experiential marketing. Specializing in creating memorable experiences that create a direct link between brands and consumers, Boondoggle excels in event, pop-up stores, roadshows and innovative digital activations. The agency understands that in a world saturated with advertising messages, nothing is worth an experience lived to create attachment to the brand. Boondoggle combines activation creativity with digital amplification capability to maximize the impact of each experiment. It's the partner of brands who want to create buzz and generate learned media via remarkable activations.